Exploring the Labubu Hype: Why Collectors Can't Get Enough of These Adorable Plush Toy Trends
- sweettoothcollecti7
- Jun 23
- 5 min read
Updated: Aug 26

In the vast realm of collectibles, a trend has emerged around charming plush toys called Labubu. These little companions have captured the hearts of toy fans, celebrities, collectors, and pop culture enthusiasts worldwide. The magic of Labubu goes beyond their soft, huggable forms; it involves the vibrant culture surrounding them.
With their eye-catching designs and delightful characters, Labubu has carved a unique niche that beautifully blends nostalgia, in correlation to its similar predecessor Monchhichi (モンチッチ, Monchitchi) is a line of Japanese stuffed monkey toys from the Sekiguchi Corporation, first released in 1974, with modern creativity. Collectors actively search for new additions to their collections, making Labubu a fascinating topic among both seasoned enthusiasts and curious newcomers.
The Rise of Labubu: A Brief Overview
Labubu debuted from Pop Mart, a brand known for its high-quality designer toys. Each plush character boasts a unique backstory, transforming them from mere toys into collectible art. The initial release, which may have seemed small, quickly snowballed into a massive cult following. With social media, fans proudly showcase their collections, share rare finds, and customize their displays, fostering a passionate community.

Labubu, a vibrant and whimsical monster character conceived by Hong Kong artist Kasing Lung, has captured the hearts of many with his distinctive pointy ears, large expressive eyes, and a playful grin showcasing nine teeth. As a key figure in "The Monsters" series, Labubu is primarily available as collectible blind box toys through Pop Mart. His popularity surged when Lisa from Blackpink was spotted with Labubu-themed accessories, including plush toys and keychains, igniting a fervor among her fanbase and leading to product shortages and the rise of counterfeit versions, (lafufus).
The fashion aspect of Labubu transcends a simple hobby; it allows individuals to express their uniqueness and connect with others sharing similar passions.
Why Collectors Are In Love with Labubu
Unique Character Designs
The endearing designs of Labubu characters are a major draw. Each plush toy features vibrant colors and distinctive styles that differentiate them from typical plush toys. Now everyone is opening blind boxes in hopes to complete sets of these colorful little creatures. This variety allows fans to choose plush toys that resonate with their own personalities.
Collectors cherish the opportunity to build a collection that reflects their tastes, turning each piece into a symbol of their individuality.
These characters serve not only as collectibles but also as excellent conversation starters. Fans enjoy sharing their excitement, whether online through Instagram posts or in person at conventions.
The Thrill of the Chase
A thrilling aspect of collecting Labubu is the quest for rare pieces. For example, a limited edition Labubu character can quickly sell out, often within hours of its release. Collectors enthusiastically scour shops and online marketplaces, eagerly searching for these coveted toys.
The rarity of certain designs fuels a dynamic marketplace, with passionate collectors driving up demand. For instance, some rare Labubu pieces have sold at auctions for 150% of their original price, making them a potentially lucrative investment.
The excitement of hunting for rare finds doesn't stop at purchase. Many collectors thrive on trading with others in the community, fostering friendships and connections that enrich their collecting journey.
$31,000 Dollar Labubu Just Sold

In a groundbreaking collaboration, Pharrell Williams’ digital platform Joopiter recently unveiled “Joopiter presents: Sacai x Seventeen,” marking Labubu's first official partnership with an international fashion house. This global auction, running from June 9 to 18 on Joopiter.com, features 14 exclusive “Pop Mart x How2work green edition” Labubus, each adorned in Sacai designs, with 13 representing members of the K-pop sensation Seventeen, alongside a secret Pharrell-inspired model.

The auction also includes a Sacai jacket worn in Seventeen’s Pharrell-produced music video for “Bad Influence” and a signed T-shirt featuring the exclusive J-17-S emblem. Pharrell emphasized the synergy of their creative energies, while Sacai's designer Chitose Abe highlighted the collection's reflection of Seventeen’s essence of individuality, unity, and energy. All proceeds from the auction will be donated to UNESCO, underscoring the philanthropic spirit of Seventeen and Pharrell as Goodwill Ambassadors.

Customization and Personalization
Labubu stands out because of the customization options available. Many collectors enjoy adding their unique flair to their plush toys—such as sewing accessories or blending pieces from different characters to create something new.
This hands-on approach adds an exciting layer to collecting, allowing enthusiasts to showcase their creativity. Custom Labubu pieces often draw admiration, creating a sense of pride and community engagement. By personalizing their collections, many fans deepen their emotional connection to each piece, turning mere toys into cherished personal stories.
The Community Behind Labubu Collecting
Social Media and Online Presence
Labubu's ascent has been significantly boosted by social media. Platforms like Instagram and TikTok offer collectors a chance to share collections, showcase customization tutorials, and recount stories about their favorite finds. As each new collector joins the passion, the community grows stronger.
Collectors frequently use hashtags to connect and share experiences. Unboxing videos celebrating recent trades or purchases foster camaraderie and engagement among enthusiasts. This vibrant online atmosphere encourages friendship and creates a support network based on a shared love for these delightful plush toys.
Toy Shows and Events
In-person toy-related events have surged in popularity, with many conventions dedicated exclusively to Labubu and other collectibles. These gatherings act as a vibrant meeting ground where fans can connect, discover new items, and exchange insights.
Participants often display their favorite Labubu characters, trade duplicates, and auction rare pieces. The thrill of attending such events—where like-minded individuals gather to share tips and thoughts on collecting—enhances the joy of belonging to the Labubu community.

The Future of Labubu Collecting
As trends in the toy industry evolve, Labubu remains an exciting player attracting collector enthusiasm. With ongoing developments in design and product variety, the outlook seems bright for creators, fans, and collectors alike.
Limited Releases and Collaborations
The trend toward limited releases opens the door to collaborations with artists and designers. Unique themes and limited editions ensure that Labubu captures audience interest, appealing to both newcomers and seasoned fans.
Collaborations can generate significant attention, drawing in media coverage and spotlighting influencers within the collector scene. As a result, we can expect inventive designs that tie into current pop culture trends or blend with beloved classics.
This approach allows Labubu to not only maintain its current fanbase but also continually attract new collectors eager for exciting releases.
Sustainability and Ethics
With an increasing focus on sustainability in consumer choices, Labubu manufacturers might explore eco-friendly practices in producing their plush toys. The ongoing dialogue around sustainability within the toy sector means that consumers, particularly younger collectors, are drawn to brands that align with their values.
If Labubu pivots toward ethical manufacturing techniques and embraces eco-friendly materials, it could reach a broader audience of environmentally conscious collectors.
This sustainable direction could also inspire new characters centered on environmental themes, enriching the narratives that collectors cherish.
Final Thoughts: Why Labubu Will Continue to Captivate Collectors
The enthusiasm surrounding Labubu and the plush toy trend reflects more than a fleeting interest. Their unique designs, the thrill of hunting for collectibles, and the lively community surrounding these toys all contribute to their widespread appeal.
Labubu not only brings joy and nostalgia to collectors but also fosters creativity, self-expression, and connection. With endless possibilities for collaborations and sustainable practices, Labubu is well-positioned to maintain its popularity for years to come.
As the Labubu phenomenon unfolds, anticipation grows for the future of these beloved plush characters. Whether you're a longtime collector or just beginning, joining the Labubu family promises an exciting journey in the collectible world.
The welcoming community around Labubu guarantees that anyone who joins will find lasting friendships, support, and countless opportunities for connection in the lively world of collectibles.
Let the Labubu adventure begin!
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